IT (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026
The amendment defines “synthetically generated information” for the first time in Indian law, requires AI-generated media to be clearly and prominently labelled with traceable provenance metadata, and sharply compresses the windows in which intermediaries must act on unlawful content. Escalation runs through the platform’s grievance officer; a separate government and law-enforcement channel exists behind that. Failure to act within the prescribed period places safe harbour under Section 79 of the IT Act at risk.
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